Jay Parmar
Founder & Safari Curator
Iβm Jay,
founder of Wander Africa.
My love for the continentβthe wilderness, the people, and the deep-rooted spirit of Africaβhas always been a guiding force in my life. Itβs what led to Wander Africa. To me, this isnβt just a companyβitβs something living. It breathes purpose, joy, and connection into everything I do.
Wander Africa was built with intention. Itβs here to protect wild spaces, uplift communities, and connect people with the kind of travel that leaves a markβin all the right ways.
My wife, Brandi, and I spend time each year on the ground, visiting remote camps, building relationships, and trying out new experiences ourselves. It keeps us close to what matters and allows us to guide our travelers with real, firsthand knowledgeβnothing we recommend is from behind a desk.
What hasnβt changed since the beginning is how we show up. We lead with kindness. We work with integrity. We care deeplyβabout our clients, about the people we partner with, and about doing right by both. That means no commission-driven decisions, no cutting corners, and no pushing what doesnβt feel right. Just honest advice, clear communication, and journeys weβd be proud to take ourselves.
We live in Black Mountain, North Carolina, with our sonβwhere the mountains remind me a little of Kenya, and our door is always open to friends and family. I love anything on four wheels (especially Land Rovers and classic Porsches), collect vintage watches, and find a lot of joy in cooking and gathering people around the table. Despite all the travel we do, airports still make me a little anxiousβand yes, Iβm the type who shows up earlier than I need to, just in case.
These days, one of my greatest joys is spending time with our son and beginning to show him the worldβits beauty, its people, and all the wonder that travel brings.
Weβre so grateful youβve found your way hereβand we canβt wait to share this part of the world with you.
A third-generation Kenyan, and a second-generation safari designer and tour operator.

