Jay Parmar

I’m Jay, founder of Wander Africa.

A third-generation Kenyan, and a second-generation safari designer and tour operator.

My love for the continent—the wilderness, the people, and the deep-rooted spirit of Africa—has always been a guiding force in my life. It’s what led to Wander Africa. To me, this isn’t a company—it’s something living. It breathes purpose, joy, and connection into everything I do.

Wander Africa was built with intention. It’s here to protect wild spaces, uplift communities, and connect people with the kind of travel that leaves a mark—in all the right ways.

Brandi and I spend time each year on the ground, visiting remote camps, building relationships, and testing out new experiences ourselves. It keeps us close to what matters, and allows us to guide our travelers with real, firsthand knowledge.

What hasn’t changed since the beginning is how we show up. We lead with kindness. We work with integrity. We care deeply—about our clients, about the people we partner with, and about doing right by both. That means no commission-driven decisions, no cutting corners, and no pushing what doesn’t feel right. Just honest advice, clear communication, and journeys we’d be proud to take ourselves.

We’re so grateful you’ve found your way here—and we can’t wait to share this part of the world with you.

With love,

Jay